Loom

Screen recording and async video messaging platform used by millions of professionals.

Pricing Free (25 videos) / Business $15/user/mo / Enterprise custom

Category Async Video

Quick take

Loom is the category leader and the safe default. The Atlassian acquisition makes it a near-automatic choice for companies in that ecosystem. For everyone else, the question is whether $15-20/user/month is worth it when Zoom Clips is free with Zoom, and Tella offers a better editor. Loom wins on brand, distribution, and reliability, not on features or price.

Loom scorecard

How we grade

A- 90/100

Overall grade

Category leader for async video with Atlassian scale.

Idea A Created the async video category and defined the space.

Brand A Dominant name in async video, millions of users.

Product A- Polished recording plus AI titles, summaries, chapters.

Market fit A Broad fit across teams, sales, and support.

Adoption A Massive adoption, G2 4.7 confirms strength.

Features A- Recording, AI, deep Atlassian integration.

Security B+ Atlassian backing implies solid enterprise security.

Value B Per-user pricing adds up, free tier now capped at 25.

Overview

Loom is the tool that made async video a category. Record your screen and camera, share a link, and your teammate watches it when they have time. No meeting needed. Atlassian acquired Loom for $975 million in October 2023 and has been integrating it into Confluence and Jira since. With 2,344 G2 reviews at 4.7/5 and an estimated 25+ million users, Loom is the default async video tool for tech companies. The acquisition gave Loom distribution that no standalone competitor can match.

Strengths & limitations

Strengths

+Category leader with massive adoption
+AI features add real value
+Atlassian ecosystem integration

Limitations

–Free tier now limited to 25 videos
–Per-user pricing adds up for teams
–Owned by Atlassian, less independent innovation

Pricing

Free (25 videos)Business $15usermoEnterprise custom

Starter (Free): limited recordings, basic features. Business ($15/user/month): unlimited recordings, custom branding, engagement insights, password protection. Business + AI ($20/user/month): AI summaries, auto-chapters, filler word removal, custom CTAs. Enterprise (custom): SSO, SCIM, advanced admin, SLA.

Who it's for

Teams that send a lot of status updates, code reviews, bug reports, or tutorials that would otherwise be meetings. Product teams doing design reviews. Engineering teams replacing standup meetings with async updates. If your company uses Atlassian tools, Loom is the obvious choice.