Loom
Screen recording and async video messaging platform used by millions of professionals.
Quick take
Loom is the category leader and the safe default. The Atlassian acquisition makes it a near-automatic choice for companies in that ecosystem. For everyone else, the question is whether $15-20/user/month is worth it when Zoom Clips is free with Zoom, and Tella offers a better editor. Loom wins on brand, distribution, and reliability, not on features or price.
Overview
Loom is the tool that made async video a category. Record your screen and camera, share a link, and your teammate watches it when they have time. No meeting needed. Atlassian acquired Loom for $975 million in October 2023 and has been integrating it into Confluence and Jira since. With 2,344 G2 reviews at 4.7/5 and an estimated 25+ million users, Loom is the default async video tool for tech companies. The acquisition gave Loom distribution that no standalone competitor can match.
Key strengths
The recording-to-sharing flow is the fastest in the category. Click record, talk through your screen, click stop, and a shareable link is on your clipboard in under a second. Viewer analytics show who watched, for how long, and where they dropped off. AI generates a summary and chapters automatically. The Atlassian integration is the strategic moat: Loom recordings embed natively in Confluence pages and Jira tickets, which means teams already in the Atlassian ecosystem adopt Loom without evaluating alternatives.
Limitations
The free tier was reduced after the acquisition; it now limits video length and storage. At $15-20/user/month for paid plans, Loom is expensive for what is fundamentally a screen recorder. The editor is basic compared to Descript or Tella. Some users report slow loading times for longer recordings. And since the acquisition, product development pace has slowed as the team focuses on integration work rather than new features.
Pricing breakdown
Starter (Free): limited recordings, basic features. Business ($15/user/month): unlimited recordings, custom branding, engagement insights, password protection. Business + AI ($20/user/month): AI summaries, auto-chapters, filler word removal, custom CTAs. Enterprise (custom): SSO, SCIM, advanced admin, SLA.
Who should use Loom
Teams that send a lot of status updates, code reviews, bug reports, or tutorials that would otherwise be meetings. Product teams doing design reviews. Engineering teams replacing standup meetings with async updates. If your company uses Atlassian tools, Loom is the obvious choice.
Verdict
Loom is the category leader and the safe default. The Atlassian acquisition makes it a near-automatic choice for companies in that ecosystem. For everyone else, the question is whether $15-20/user/month is worth it when Zoom Clips is free with Zoom, and Tella offers a better editor. Loom wins on brand, distribution, and reliability, not on features or price.
Key features
- Screen and camera recording
- AI summaries and chapters
- Viewer engagement analytics
- Comments and reactions
- Atlassian integration
Pros and cons
Pros
- + Category leader with massive adoption
- + AI features add real value
- + Atlassian ecosystem integration
Cons
- - Free tier now limited to 25 videos
- - Per-user pricing adds up for teams
- - Owned by Atlassian, less independent innovation
What users say
Instead of hours in meetings, teams share screen recordings with voice narration.
G2
Loom AI adds auto titles, auto chapters, auto summaries, and removes filler words.
G2
The desktop version can give lag between audio and video.
G2
