Vidyard
Video messaging and hosting platform built for sales prospecting and marketing.
Quick take
Vidyard owns the "video for sales" niche. If your sales team sends video messages and you want engagement analytics in your CRM, Vidyard is the clear choice over Loom. The question is whether video messaging is part of your sales motion. If it is, Vidyard pays for itself. If it is not, this is a tool looking for a problem.
Vidyard scorecard
How we gradeSales video prospecting platform with strong tracking.
Overview
Vidyard is the async video tool built specifically for sales teams. While Loom is general-purpose ("record and share your screen"), Vidyard is laser-focused on helping salespeople close deals with personalized video messages. Record a quick video, embed it in an email, and see who watched, for how long, and whether they clicked your CTA. With 780 G2 reviews at 4.5/5, $85M in funding, and 251-500 employees, Vidyard has carved a defensible niche in the sales video space that Loom has not pursued aggressively.
Strengths & limitations
Strengths
- +Best for sales video prospecting
- +Detailed viewer engagement data
- +Good CRM integrations
Limitations
- –Less suited for internal async communication
- –Paid plans needed for key features
- –Video hosting adds cost for large libraries
Pricing
Free: limited videos, basic analytics. Pro ($29/month): unlimited videos, CRM integrations, viewer analytics, custom branding. Business (custom): team features, advanced analytics, content hubs, SSO. Enterprise (custom): dedicated support, SLA, advanced security.
Who it's for
Sales teams doing outbound prospecting with personalized video. Account executives who send video demos or follow-ups after calls. Marketing teams hosting video content on their website. If you are not in sales or marketing, Loom is the better general-purpose choice.
Verdict
B+ · 80/100Vidyard owns the "video for sales" niche. If your sales team sends video messages and you want engagement analytics in your CRM, Vidyard is the clear choice over Loom. The question is whether video messaging is part of your sales motion. If it is, Vidyard pays for itself. If it is not, this is a tool looking for a problem.
Key features
- Video prospecting for sales
- Viewer tracking and analytics
- Video-in-email
- CRM integration
- Video hosting and management
