Vidyard

Overview

Vidyard is the async video tool built specifically for sales teams. While Loom is general-purpose ("record and share your screen"), Vidyard is laser-focused on helping salespeople close deals with personalized video messages. Record a quick video, embed it in an email, and see who watched, for how long, and whether they clicked your CTA. With 780 G2 reviews at 4.5/5, $85M in funding, and 251-500 employees, Vidyard has carved a defensible niche in the sales video space that Loom has not pursued aggressively.

Key strengths

Sales-specific features are the differentiator. Viewer analytics tell you exactly when a prospect watched your video, which parts they rewatched, and whether they shared it with colleagues. CRM integrations push video engagement data directly into Salesforce and HubSpot contact records, so sales reps can see video views alongside email opens and website visits. Video in email is handled well: Vidyard generates an animated GIF thumbnail that plays inline, increasing click rates. The hosting and embedding infrastructure is built for scale; marketing teams use Vidyard to host thousands of videos on their website.

Limitations

Vidyard is not trying to be a general-purpose screen recorder or meeting replacement. If you want async updates for engineering teams or design reviews, Loom is better suited. Pricing at $29/month for individuals is high for a single-purpose tool. The free tier is limited. Video editing is basic. And the brand is less recognizable than Loom, which matters when a prospect receives a video link and decides whether to click it.

Pricing breakdown

Who should use Vidyard

Sales teams doing outbound prospecting with personalized video. Account executives who send video demos or follow-ups after calls. Marketing teams hosting video content on their website. If you are not in sales or marketing, Loom is the better general-purpose choice.