Loom vs Claap
An independent, side-by-side comparison to help you pick the right tool. Pricing, features, strengths, and trade-offs.
Free (25 videos) / Business $15/user/mo / Enterprise custom
$203M total (acquired by Atlassian for $975M)
Free / Starter $12/user/mo / Business $24/user/mo
User ratings
4.7/5
on G2 (2344 reviews)
85% satisfaction
Not yet rated on G2
Source: G2.com. Ratings may change over time.
At a glance
| Loom | Claap | |
|---|---|---|
| Pricing | Free (25 videos) / Business $15/user/mo / Enterprise custom | Free / Starter $12/user/mo / Business $24/user/mo |
| Type | Async Video | Async Video |
| G2 Rating | 4.7/5 (2344 reviews) | — |
| Team Size | 251-500 | — |
| Funding | $203M total (acquired by Atlassian for $975M) | — |
| Key Investors | Andreessen Horowitz, Sequoia Capital, Kleiner Perkins | — |
Feature comparison
| Feature | Loom | Claap |
|---|---|---|
| Screen and camera recording | — | |
| AI summaries and chapters | — | |
| Viewer engagement analytics | — | |
| Comments and reactions | — | |
| Atlassian integration | — | |
| Video wiki organization | — | |
| Meeting recording and transcription | — | |
| Async video updates | — | |
| Thread-based collaboration | — | |
| AI summaries | — |
What makes each tool different
Loom
Loom created the async video category and remains the dominant player. Acquired by Atlassian, it integrates deeply with Jira, Confluence, and the broader Atlassian ecosystem. AI features now auto-generate titles, summaries, and chapters.
Claap
Claap positions itself as a video wiki, turning meeting recordings and screen captures into an organized, searchable knowledge base. Teams use it to replace status meetings with async video updates organized by topic and project.
Strengths and weaknesses
Strengths
- Category leader with massive adoption
- AI features add real value
- Atlassian ecosystem integration
Weaknesses
- Free tier now limited to 25 videos
- Per-user pricing adds up for teams
- Owned by Atlassian, less independent innovation
Strengths
- Great for replacing status meetings
- Video wiki concept is powerful
- Good AI transcription and summaries
Weaknesses
- Requires team adoption to be effective
- Less known than Loom
- More complex than simple screen recording
Try both and decide
The best way to choose is to test each tool with your own workflow. Most offer free tiers or trials.