Clari
Revenue platform that combines conversation intelligence (Clari Copilot), pipeline forecasting, and sales engagement (Groove). Merged with Salesloft in Dec 2025.
Quick take
Clari is the most ambitious platform in the revenue intelligence space. It wants to be the system of record for revenue, not just a call recording tool. Whether it succeeds depends on your organization's willingness to invest in the implementation and data hygiene required. For teams that commit, Clari's forecasting is genuinely more accurate than manual pipeline reviews. For teams that just want call recording, it is overkill.
Overview
Clari is a revenue platform that combines conversation intelligence, pipeline forecasting, and deal management. After acquiring Wingman (now Clari Copilot) for real-time sales coaching, Clari offers a broader platform than pure conversation intelligence tools like Gong. With $496M in funding, 501-1,000 employees, and a 4.6/5 G2 rating from 1,850 reviews, Clari is an enterprise-grade platform focused on revenue predictability.
Key strengths
Revenue forecasting is Clari's strongest feature. The platform aggregates signals from CRM, email, calendar, and call data to predict whether deals will close, which ones are at risk, and where the pipeline has gaps. This is more than conversation intelligence; it is revenue operations. The Wingman acquisition added real-time in-call coaching (battlecards, competitor alerts, talk-track suggestions) that Gong does not offer. For CROs and VPs of Sales who live in pipeline reviews, Clari's forecasting accuracy is the pitch.
Limitations
Clari tries to be the revenue platform, which means complexity. Implementation takes weeks, not days. The product spans forecasting, conversation intelligence, deal management, and mutual action plans, but no single feature is as deep as the best-of-breed alternative (Gong for conversation intelligence, Salesforce for forecasting). Pricing is enterprise-only and not transparent. Some users report that the value of Clari depends heavily on CRM data quality: garbage in, garbage out.
Pricing breakdown
Quote-based, not published. Market estimates: Core (forecasting) $100-125/user/month, Copilot (conversation intelligence) $60-110/user/month as add-on or $120-160 standalone, Groove (sales engagement) $50-150/user/month. Full stack runs $400+/user/month. Annual contracts required. Implementation costs $15,000-75,000. First-year total is typically 30-60% above license fees. No free tier or self-serve signup.
Who should use Clari
Revenue operations teams at companies with 200+ employees and complex B2B sales cycles. CROs who need pipeline forecasting accuracy, not just call recording. Organizations that want conversation intelligence, forecasting, and deal management in one platform rather than buying Gong + Salesforce Einstein + a deal room tool separately.
Verdict
Clari is the most ambitious platform in the revenue intelligence space. It wants to be the system of record for revenue, not just a call recording tool. Whether it succeeds depends on your organization's willingness to invest in the implementation and data hygiene required. For teams that commit, Clari's forecasting is genuinely more accurate than manual pipeline reviews. For teams that just want call recording, it is overkill.
Key features
- Revenue forecasting
- Pipeline analytics
- Conversation intelligence
- Deal inspection
- Mutual action plans
Pros and cons
Pros
- + Strongest forecasting capabilities in the category
- + Full revenue operations platform
- + Good C-suite and board reporting
Cons
- - More revenue ops than pure conversation intelligence
- - Enterprise pricing
- - Complex to implement fully
Frequently asked questions
How much does Clari cost per user?
Clari uses quote-based pricing. Market estimates: Core (forecasting) runs $100-125/user/month, Copilot (conversation intelligence, formerly Wingman) runs $60-110/user/month as an add-on or $120-160 standalone, and Groove (sales engagement) runs $50-150/user/month. The full stack costs $400+/user/month. Annual contracts required. Implementation adds $15,000-75,000.
What is the difference between Clari and Clari Copilot?
Clari Core is the pipeline forecasting and deal inspection platform (what CROs use for revenue predictions). Clari Copilot is the conversation intelligence module (call recording, real-time coaching, battlecards) that was formerly Wingman. They are separate modules that can be purchased independently or together.
What happened to Wingman?
Clari acquired Wingman in June 2022 and rebranded it to Clari Copilot by late 2022. The wingman.ai domain redirects to Clari. The product still focuses on real-time sales coaching but is now part of the broader Clari platform.
How does Clari compare to Gong?
Clari excels at pipeline forecasting and revenue operations. Gong excels at conversation analytics (G2 score: 9.1 vs Clari's 7.2). Clari Copilot offers real-time in-call coaching that Gong does not. Gong is typically more expensive ($113-250/user/month + platform fee). Pick Clari for forecasting + live coaching; pick Gong for deeper conversation analytics.
Is Clari Copilot free?
No. There is no free plan. A free trial is available by request through the Clari website. The cheapest entry point is approximately $60/user/month as an add-on to an existing Clari Core subscription.
Does Clari Copilot record calls automatically?
Yes. Clari Copilot auto-records and transcribes calls on Zoom, Microsoft Teams, and Google Meet. It also captures intent, objections, contacts, and next steps and syncs them to your CRM.
What are cheaper alternatives to Clari?
For call recording and transcription: Fathom ($0-29/user/month), Fireflies ($0-19/user/month), or Avoma ($19-149/user/month). For forecasting: Revenue Grid ($30/user/month, Salesforce-native). None offer Clari's combination of real-time coaching + forecasting in one platform.
What changed after the Clari-Salesloft merger?
Clari and Salesloft merged in December 2025 in a deal valued at approximately $1.1 billion. The combined company has 5,000+ customers and an estimated $450M ARR. In February 2026, 76 positions were cut (~8% of workforce). The product roadmap now includes AI agents for deal health monitoring and sales research.
