Gong vs Clari
An independent, side-by-side comparison to help you pick the right tool. Pricing, features, strengths, and trade-offs.
Enterprise custom (typically $100-150/user/mo)
$584M total
Enterprise custom pricing
$496M total
User ratings
4.7/5
on G2 (6521 reviews)
88% satisfaction
4.6/5
on G2 (1850 reviews)
82% satisfaction
Source: G2.com. Ratings may change over time.
At a glance
| Gong | Clari | |
|---|---|---|
| Pricing | Enterprise custom (typically $100-150/user/mo) | Enterprise custom pricing |
| Type | Revenue Intelligence | Revenue Intelligence |
| G2 Rating | 4.7/5 (6521 reviews) | 4.6/5 (1850 reviews) |
| Team Size | 1,001-5,000 | 501-1,000 |
| Funding | $584M total | $496M total |
| Key Investors | Sequoia Capital, Norwest Venture Partners, Battery Ventures, Salesforce Ventures | Sequoia Capital, Bain Capital Ventures, Greenoaks Capital |
Feature comparison
| Feature | Gong | Clari |
|---|---|---|
| Call recording and analysis | — | |
| Deal intelligence and forecasting | — | |
| Coaching scorecards | — | |
| Market intelligence | — | |
| CRM enrichment | — | |
| Revenue forecasting | — | |
| Pipeline analytics | — | |
| Conversation intelligence | — | |
| Deal inspection | — | |
| Mutual action plans | — |
What makes each tool different
Gong
Gong is the market leader in revenue intelligence. It records and analyzes every customer interaction, surfacing deal risks, coaching opportunities, and market trends. Its data moat from billions of analyzed interactions powers uniquely accurate forecasting.
Clari
Clari focuses on revenue operations as a whole, not just call recording. Its RevAI platform combines conversation intelligence, pipeline analytics, and AI-powered forecasting to give revenue leaders a complete picture of deal health and forecast accuracy.
Strengths and weaknesses
Strengths
- Market leader with deepest data moat
- Excellent deal risk identification
- Strong ecosystem and integrations
Weaknesses
- Very expensive
- Heavy implementation process
- Overkill for smaller teams
Strengths
- Strongest forecasting capabilities in the category
- Full revenue operations platform
- Good C-suite and board reporting
Weaknesses
- More revenue ops than pure conversation intelligence
- Enterprise pricing
- Complex to implement fully
Try both and decide
The best way to choose is to test each tool with your own workflow. Most offer free tiers or trials.