Chorus.ai
Conversation intelligence platform by ZoomInfo for recording and analyzing sales calls.
Quick take
A solid, secure tool that earns its keep mainly as a ZoomInfo add-on. If you are not a ZoomInfo customer, evaluate Gong and others first; if you are, Chorus is a reasonable, well-integrated choice.
Chorus.ai scorecard
How we gradeA capable, enterprise-secure tool that makes most sense as an add-on for teams already on ZoomInfo; standalone it is outclassed by Gong on accuracy, depth, and pricing transparency.
Overview
Chorus.ai is a conversation intelligence platform that records, transcribes, and analyzes sales calls and meetings to surface coaching insights and deal signals. Founded in 2015, it was acquired by ZoomInfo in July 2021 for about $575M and now operates as "Chorus by ZoomInfo," increasingly bundled into the ZoomInfo Copilot suite. It targets B2B revenue teams that want to coach reps and capture the voice of the customer.
Strengths & limitations
Strengths
- +Deep ZoomInfo data integration
- +Good for teams already using ZoomInfo
- +Strong competitive intelligence features
Limitations
- –Tied to ZoomInfo ecosystem
- –Product innovation slowed post-acquisition
- –Cannot buy standalone easily
Pricing
ZoomInfo does not publish Chorus pricing. Third-party estimates put it near $8,000/year for a base 3-seat package plus roughly $1,200 per added seat, typically on multi-year contracts, with bundle discounts when paired with ZoomInfo. Treat these as estimates, not quotes, and request standalone pricing in writing.
Who it's for
Best for mid-market and enterprise revenue teams already running ZoomInfo who want conversation intelligence inside the same stack. A weaker pick for teams shopping for conversation intelligence standalone or who need high-fidelity verbatim transcripts.
Verdict
B · 74/100A solid, secure tool that earns its keep mainly as a ZoomInfo add-on. If you are not a ZoomInfo customer, evaluate Gong and others first; if you are, Chorus is a reasonable, well-integrated choice.
Key features
- Sales call recording
- Deal intelligence
- Coaching and onboarding
- ZoomInfo data integration
- Competitive intelligence
Frequently asked questions
Is Chorus.ai still its own company?
No. ZoomInfo acquired it in July 2021 for about $575M; it is now "Chorus by ZoomInfo".
Can I buy Chorus without ZoomInfo?
It is technically available standalone, but ZoomInfo steers most new buyers to a bundle and does not publish standalone pricing.
How much does Chorus cost?
ZoomInfo does not disclose it. Third-party estimates start around $8,000/year for a base package, with per-seat add-ons. Get a written quote.
How does Chorus compare to Gong?
Gong rates higher on G2 (4.7 vs 4.5) and is generally seen as deeper and more accurate. Chorus wins mainly when you already use ZoomInfo.
Is Chorus secure enough for enterprise?
Yes. Under ZoomInfo it carries ISO 27001, ISO 27701, SOC 2 Type II, and GDPR/CCPA compliance.
Company profile
Leadership
Funding history
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