Attention

AI sales assistant that auto-fills CRM, drafts follow-ups, and provides real-time coaching.

Pricing Custom pricing

Category Revenue Intelligence

Quick take

Attention is the most credible Gong alternative for teams that need the full feature set. The price-to-feature ratio is compelling. The risk is maturity: Gong has years of data and enterprise hardening that Attention is still building. For teams that need conversation intelligence now and cannot wait for Gong's price to drop, Attention is worth evaluating.

Overview

Attention positions itself as "Gong for teams that cannot afford Gong." It offers conversation intelligence with deal boards, coaching scorecards, and pipeline visibility at a fraction of Gong's price. The product records and analyzes sales calls, surfaces coaching insights, and provides deal risk signals. For mid-market sales teams that want Gong's feature set without the $100+/user/month price tag, Attention is the most direct alternative.

Key strengths

Feature depth at a lower price point is the value proposition. Attention includes: call recording with AI analysis, deal boards that track multi-threaded conversations, coaching scorecards with talk-time and question metrics, custom trackers for competitive mentions and objections, and pipeline risk signals. These are features that Gong charges $100+/user for. Attention delivers them at an estimated $40-60/user/month. The product is actively developed with frequent feature releases.

Limitations

Attention is a younger company with less data than Gong. Gong's AI models are trained on billions of interactions; Attention's data set is smaller, which may affect the accuracy of insights and benchmarks. The product has fewer integrations than Gong. Brand recognition is low; procurement teams may push back on a less-known vendor. Enterprise features (SSO, advanced security, compliance certifications) may be less mature.

Pricing breakdown

Pricing is not publicly listed. Market estimates suggest $40-60/user/month. Contact sales for specifics. No free tier.

Who should use Attention

Mid-market sales teams (20-200 reps) that want Gong-level conversation intelligence at half the cost. Companies where Gong was evaluated but rejected on price. Teams that need deal boards, coaching, and pipeline visibility in one tool. Not for teams that only need call recording (Fathom is free and sufficient).