Attention

AI sales assistant that auto-fills CRM, drafts follow-ups, and provides real-time coaching.

Pricing Custom pricing

Category Revenue Intelligence

Quick take

Attention is the most credible Gong alternative for teams that need the full feature set. The price-to-feature ratio is compelling. The risk is maturity: Gong has years of data and enterprise hardening that Attention is still building. For teams that need conversation intelligence now and cannot wait for Gong's price to drop, Attention is worth evaluating.

Attention scorecard

How we grade

B 72/100

Overall grade

Promising AI sales assistant, still early in the market.

Idea B+ Rep workflow automation plus real-time coaching is timely.

Brand C+ Newer entrant, modest recognition.

Product B Strong coaching overlay, fast-improving product.

Market fit B+ Fits reps wanting CRM autofill and live methodology cues.

Adoption B- Fast-growing but early with positive reviews.

Features B Good automation, fewer enterprise features.

Security B- No notable compliance signals for an early vendor.

Value B- Pricing not public, hard to assess.

Overview

Attention positions itself as "Gong for teams that cannot afford Gong." It offers conversation intelligence with deal boards, coaching scorecards, and pipeline visibility at a fraction of Gong's price. The product records and analyzes sales calls, surfaces coaching insights, and provides deal risk signals. For mid-market sales teams that want Gong's feature set without the $100+/user/month price tag, Attention is the most direct alternative.

Strengths & limitations

Strengths

+Strong real-time coaching overlay
+Good CRM automation
+Fast-growing with positive reviews

Limitations

–Newer entrant in competitive market
–Pricing not publicly listed
–Fewer enterprise features

Pricing

Custom pricing

Pricing is not publicly listed. Market estimates suggest $40-60/user/month. Contact sales for specifics. No free tier.

Who it's for

Mid-market sales teams (20-200 reps) that want Gong-level conversation intelligence at half the cost. Companies where Gong was evaluated but rejected on price. Teams that need deal boards, coaching, and pipeline visibility in one tool. Not for teams that only need call recording (Fathom is free and sufficient).

Verdict

B · 72/100

Follows our testing methodology

· Last reviewed April 2026

Key features

Real-time call coaching
Automated CRM field updates
AI follow-up emails
Deal intelligence
Methodology tracking

Alternatives to Attention

Gong

Enterprise custom (typically $100-150/user/mo)

4.7

Chorus.ai

Included with ZoomInfo / Custom pricing

Clari

Core ~$100-125/user/mo / Copilot ~$60-160/user/mo / Full stack $400+

4.6

Salesloft

Enterprise custom (typically $75-125/user/mo)

4.5

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