Webinars & Events comparison
ON24 vs Goldcast
An independent, side-by-side comparison to help you pick the right tool. Pricing, features, strengths, and trade-offs.
Enterprise custom pricing
Custom pricing
At a glance
| ON24 | Goldcast | |
|---|---|---|
| Pricing | Enterprise custom pricing | Custom pricing |
| Type | Webinars & Events | Webinars & Events |
Feature comparison
| Feature | ON24 | Goldcast |
|---|---|---|
| Enterprise webinar platform | — | |
| Digital engagement analytics | — | |
| Content hubs | — | |
| AI-powered personalization | — | |
| Salesforce and Marketo integration | — | |
| B2B digital events | — | |
| Pipeline attribution | — | |
| Engagement analytics | — | |
| Content repurposing | — | |
| Salesforce integration | — |
What makes each tool different
ON24
ON24 is the enterprise standard for webinar programs at scale. Its analytics engine connects webinar engagement data directly to pipeline and revenue, making it the choice for B2B marketing teams that need to prove webinar ROI to leadership.
Goldcast
Goldcast is built specifically for B2B marketing events. Its engagement data flows directly into Salesforce and marketing automation platforms, connecting event attendance and interaction to pipeline and revenue attribution.
Strengths and weaknesses
Strengths
- Enterprise-grade at scale
- Strong engagement analytics tied to revenue
- Deep marketing automation integration
Weaknesses
- Enterprise pricing only
- Complex to set up and administer
- Attendee experience feels corporate
Strengths
- Purpose-built for B2B marketing events
- Strong pipeline attribution
- Good content repurposing tools
Weaknesses
- Custom pricing only
- Narrow focus on B2B events
- Less suited for training or internal events
Try both and decide
The best way to choose is to test each tool with your own workflow. Most offer free tiers or trials.