Goldcast

B2B event platform designed for marketers to run engaging digital events tied to pipeline. Owned by Cvent since December 2025.

Pricing Custom pricing

Category Webinars & Events

Goldcast scorecard

How we grade

B 74/100

Overall grade

Purpose-built B2B event platform strong on revenue attribution, Cvent-owned since December 2025.

Idea B+ B2B events tied to pipeline attribution is a sharp focus.

Brand B Recognized in B2B marketing, narrower awareness overall.

Product B+ Solid event platform with Salesforce data flow.

Market fit B+ Strong fit for B2B marketers, weak for training or internal use.

Adoption B Growing B2B base, no g2 figure provided.

Features B+ Pipeline attribution and content repurposing tools.

Security B- No notable security signals, default applied.

Value B Custom pricing only, value unclear for small teams.

Strengths & limitations

Strengths

+Purpose-built for B2B marketing events
+Strong pipeline attribution
+Good content repurposing tools

Limitations

–Custom pricing only
–Narrow focus on B2B events
–Less suited for training or internal events
–Cvent owns both Goldcast and ON24 and has not published a long-term roadmap for either

What makes Goldcast different

Goldcast is built specifically for B2B marketing events. Its engagement data flows directly into Salesforce and marketing automation platforms, connecting event attendance and interaction to pipeline and revenue attribution. Cvent acquired Goldcast on December 15, 2025 and closed its purchase of ON24 on April 1, 2026, so Goldcast and its best-known rival now share a parent. Goldcast's founders told customers nothing changes in how they use the product and that Cvent will keep investing in it, with in-person event programs added to its reach.

Follows our review methodology

· Last reviewed October 2026