ON24 vs Goldcast
An independent, side-by-side comparison to help you pick the right tool. Pricing, features, strengths, and trade-offs.
Enterprise custom pricing
Acquired by Cvent (closed April 1, 2026)
Custom pricing
Acquired by Cvent (December 15, 2025)
At a glance
| ON24 | Goldcast | |
|---|---|---|
| Pricing | Enterprise custom pricing | Custom pricing |
| Type | Webinars & Events | Webinars & Events |
| Funding | Acquired by Cvent (closed April 1, 2026) | Acquired by Cvent (December 15, 2025) |
Feature comparison
| Feature | ON24 | Goldcast |
|---|---|---|
| Enterprise webinar platform | No | |
| Digital engagement analytics | No | |
| Content hubs | No | |
| AI-powered personalization | No | |
| Salesforce and Marketo integration | No | |
| B2B digital events | No | |
| Pipeline attribution | No | |
| Engagement analytics | No | |
| Content repurposing | No | |
| Salesforce integration | No |
What makes each tool different
ON24
ON24 is the enterprise standard for webinar programs at scale. Its analytics engine connects webinar engagement data directly to pipeline and revenue, making it the choice for B2B marketing teams that need to prove webinar ROI to leadership. Cvent closed its acquisition of ON24 on April 1, 2026, four months after it bought Goldcast, so the two best-known B2B webinar platforms now have the same owner. Cvent says it will keep investing in ON24 and sells both as a portfolio. For buyers, an ON24 versus Goldcast bake-off is now a choice between two products from one vendor: negotiate with that in mind, and ask Cvent which product its roadmap favors for your use case.
Goldcast
Goldcast is built specifically for B2B marketing events. Its engagement data flows directly into Salesforce and marketing automation platforms, connecting event attendance and interaction to pipeline and revenue attribution. Cvent acquired Goldcast on December 15, 2025 and closed its purchase of ON24 on April 1, 2026, so Goldcast and its best-known rival now share a parent. Goldcast's founders told customers nothing changes in how they use the product and that Cvent will keep investing in it, with in-person event programs added to its reach.
Strengths and weaknesses
Strengths
- Enterprise-grade at scale
- Strong engagement analytics tied to revenue
- Deep marketing automation integration
Weaknesses
- Enterprise pricing only
- Complex to set up and administer
- Attendee experience feels corporate
- Cvent owns both ON24 and Goldcast and has not published a long-term roadmap for either
Strengths
- Purpose-built for B2B marketing events
- Strong pipeline attribution
- Good content repurposing tools
Weaknesses
- Custom pricing only
- Narrow focus on B2B events
- Less suited for training or internal events
- Cvent owns both Goldcast and ON24 and has not published a long-term roadmap for either
Try both and decide
The best way to choose is to test each tool with your own workflow. Most offer free tiers or trials.