ON24

Enterprise digital engagement platform for webinars, virtual events, and content experiences. Owned by Cvent since April 1, 2026.

Pricing Enterprise custom pricing

Category Webinars & Events

ON24 scorecard

How we grade

A- 82/100

Overall grade

Enterprise webinar leader, Cvent-owned since April 2026, strong on revenue analytics, pricey and complex.

Idea B+ Enterprise webinar ROI tied to pipeline is a clear durable need.

Brand A- Long-standing enterprise webinar standard, now a Cvent brand.

Product B+ Deep analytics and engagement engine, mature but heavy.

Market fit A- Strong fit for B2B marketing teams proving webinar revenue.

Adoption B+ Wide enterprise install base, no g2 figure provided.

Features A- Rich analytics, automation integration, content experiences.

Security B Enterprise compliance expected, no specifics given.

Value B- Enterprise-only pricing limits value for smaller teams.

Strengths & limitations

Strengths

+Enterprise-grade at scale
+Strong engagement analytics tied to revenue
+Deep marketing automation integration

Limitations

–Enterprise pricing only
–Complex to set up and administer
–Attendee experience feels corporate
–Cvent owns both ON24 and Goldcast and has not published a long-term roadmap for either

What makes ON24 different

ON24 is the enterprise standard for webinar programs at scale. Its analytics engine connects webinar engagement data directly to pipeline and revenue, making it the choice for B2B marketing teams that need to prove webinar ROI to leadership. Cvent closed its acquisition of ON24 on April 1, 2026, four months after it bought Goldcast, so the two best-known B2B webinar platforms now have the same owner. Cvent says it will keep investing in ON24 and sells both as a portfolio. For buyers, an ON24 versus Goldcast bake-off is now a choice between two products from one vendor: negotiate with that in mind, and ask Cvent which product its roadmap favors for your use case.

Follows our review methodology

· Last reviewed October 2026