Clari Copilot Pricing: What the Wingman Rebrand Actually Costs
Wingman became Clari Copilot, now sold as Salesloft Conversation Intelligence. What buyers report paying, and how it compares to Gong and cheaper tools.
Updated October 3, 2026: Clari and Salesloft completed their merger on December 3, 2025, and Salesloft is now the brand. clari.com redirects to salesloft.com, and the Clari Copilot product page redirects to Salesloft Conversation Intelligence. We corrected the merger figures, removed a false claim that wingman.ai redirects to Clari, and removed figures we could not source. Details on the corrections page.
What happened to Wingman
In June 2022, Clari acquired Wingman, a startup that claimed more than 200 customers that built real-time sales coaching. Wingman's product would listen to live sales calls and surface battlecards, competitor alerts, and talk-track suggestions as the prospect spoke. It was one of the few tools that coached reps during the call, not after.
After the deal, Wingman was rebranded to Clari Copilot and folded into the Clari platform. Existing Wingman customers moved to the Copilot brand. Since the Salesloft merger, the same capability sells as Salesloft Conversation Intelligence, which still pitches "real-time AI guidance during calls" and battlecards that "surface in real time on every call." (The wingman.ai domain now belongs to an unrelated robotics company.)
Timeline
- June 2022: Clari acquires Wingman (200+ customers, per Wingman)
- After the deal: Product rebranded to Clari Copilot
- Aug 2023: Clari announces it will acquire Groove (sales engagement)
- Dec 3, 2025: Clari and Salesloft complete their merger; Steve Cox named CEO; the company says it serves 4,000+ organizations (release)
- Feb 2026: Clari Inc. files a California WARN notice covering 76 positions in Sunnyvale (WARN tracker)
- 2026: clari.com redirects to salesloft.com; Copilot sells as Salesloft Conversation Intelligence
The practical effect: Wingman went from a standalone tool sold to startup sales teams to a module inside an enterprise revenue platform, and now to one feature set inside Salesloft. The target buyer shifted to enterprise RevOps.
Clari Copilot pricing
Neither Clari nor Salesloft publishes pricing: clari.com/pricing now redirects to a Salesloft demo form. The ranges below are third-party estimates from review sites and procurement platforms, last compiled April 2026. They describe Clari-era contracts; Salesloft may package and price the same features differently today.
| How You Buy | Per User/Month | Notes |
|---|---|---|
| Copilot standalone | $120-160 | Annual contract required |
| Copilot as add-on to Clari Core | $60-110 | Bundled discount if you already use Clari |
| Copilot Accelerator tier | ~$90 | ~$1,080/year per user |
| Copilot Enterprise tier | ~$110 | ~$1,320/year per user |
No free tier. No self-serve signup. Every route starts with a sales conversation. For a 50-person sales team, Copilot alone runs $72,000-96,000/year at standalone rates, or $36,000-66,000/year as an add-on.
The full Clari stack cost
Before the merger, Copilot was one of three Clari modules. Salesloft has since folded them into its own platform, and Clari's forecasting product continues as Clari Forecast. The estimates below are Clari-era:
| Module | What It Does | Est. Per User/Month |
|---|---|---|
| Clari Core | Pipeline forecasting, deal inspection, CRM analytics | $100-125 |
| Clari Copilot | Call recording, real-time coaching, battlecards | $60-110 |
| Groove by Clari | Sales engagement, cadences, email automation | $50-150 |
| Full stack | All three modules | $400+ |
Hidden costs beyond the license fee
- Implementation: professional services, setup and training can be quoted separately from licenses. Get them in writing before you sign.
- CRM dependency: Clari's value depends on clean CRM data. Budget for data hygiene.
- Renewal lock-in: Clari becomes embedded in exec workflows (forecast calls, board decks), making switching painful
How Copilot compares to competitors
Here is the conversation intelligence market by price. Copilot sits in the enterprise middle, cheaper than Gong but far above the new wave of AI notetakers.
The gap between enterprise tools ($95-150/user) and the new AI notetakers ($19-29/user) is 5-8x. The question is whether real-time coaching, battlecards, and forecasting integration justify that premium.
| Feature | Copilot | Gong | Avoma | Fathom |
|---|---|---|---|---|
| Call recording | ||||
| Real-time coaching (live cues) | Ask Gong | |||
| Battlecards in-call | Ask Gong | |||
| Pipeline forecasting | ||||
| Free plan | ||||
| Price | $60-160 | $113-250 | $19-39 + add-ons | $0-29 |
Real-time coaching and in-call battlecards are the differentiators, and Salesloft still leads its conversation intelligence page with them. Gong's pitch centers on post-call analysis; if live cues matter to you, ask Gong to demo them before you compare. If live coaching matters, Copilot has an edge that none of the cheaper notetakers in this table offers.
Copilot vs the Clari platform
This is the confusion that trips up many buyers, and the merger added a layer. Before it, Clari was three products under one brand. Today Salesloft sells all three capabilities, and only the forecasting product keeps the Clari name (Clari Forecast):
Clari Core
Pipeline + Forecasting
Deal inspection, forecast rollups, CRM analytics. What CROs use in pipeline reviews and board decks.
Clari Copilot
Conversation Intelligence
Call recording, real-time coaching, battlecards, gametapes. What reps and managers use on calls. Formerly Wingman.
Groove by Clari
Sales Engagement
Cadences, email automation, dialer. What SDRs use for outbound. Now part of Salesloft.
If you search "clari call recording," you want Copilot, now Salesloft Conversation Intelligence. If you search "clari forecasting," you want Core, now Clari Forecast. If you search "clari pricing," the answer depends on which modules you need, and the quote now comes from Salesloft.
The Salesloft merger
On December 3, 2025, Clari and Salesloft completed their merger and named Steve Cox CEO. The company says it serves more than 4,000 organizations. It did not disclose deal terms. The combined company now operates under the Salesloft name.
In February 2026, Clari Inc. filed a California WARN notice covering 76 positions in Sunnyvale, following a 96-position notice in November 2025 (WARN tracker).
What this means for Copilot buyers:
- Consolidation has started: Salesloft already had call recording and analysis. The merged company now sells one conversation intelligence product under the Salesloft name, and the Clari Copilot page redirects to it. Existing Copilot customers should ask how and when their contracts move.
- Pricing may shift: The combined company has more pricing power. Multi-module bundles will be the push.
- Product investment unclear: With layoffs and integration work, feature velocity on Copilot specifically may slow while the teams merge.
Who should buy Clari Copilot
Do you need real-time coaching during live calls?
Yes = Clari Copilot, now sold as Salesloft Conversation Intelligence. It surfaces battlecards and guidance as the prospect speaks.
Do you already use Clari or Salesloft?
Yes = ask for conversation intelligence as an add-on to your existing contract (Clari-era estimates: $60-110/user). The integration with pipeline data is tighter than bolting on Gong.
Do you just need call recording and transcription?
Use Fathom ($0-34/mo) or Fireflies ($0-29/mo). Copilot at $110+/mo for basic call recording is paying for features you will not use.
Budget under $50/user/month?
Avoma ($19-39 per seat plus add-ons) covers recording, transcription, coaching, and CRM sync at a fraction of Copilot's price. No real-time battlecards, but post-call analysis is solid.
Clari Copilot, now Salesloft Conversation Intelligence, is a strong product wrapped in enterprise pricing. The real-time coaching is differentiation that the cheaper notetakers here do not match. But if real-time coaching is not a core need, you are paying several times the price of call recording that Fathom offers free for individuals and from $15-19/user on its Team plan.